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The $20 Bill That Became Priceless

Entrepreneur magazine

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February 2025

As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did—and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.

- by Kate Flynn, cofounder, Sun & Swell Foods

The $20 Bill That Became Priceless

By 2023, I needed a way to snap out of it. So I found a manifestation exercise called “Ocean of Abundance.” It goes like this: Imagine yourself by a magical ocean. Its waves are made of gold coins, and its wealth keeps washing ashore at your feet. I know this might sound silly, but I committed to it anyway. Its goal is to help you feel a sense of abundance—as if anything is possible, and opportunity is infinite.

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