Talent, Culture and Scientific Capability in Beauty Industry

THE FUTURE OF INDIAN BEAUTY WILL BELONG TO BRANDS THAT BUILD, NOT JUST BROADCAST. AS THE INDUSTRY BECOMES MORE GLOBAL AND INCREASINGLY SCIENCE-LED, THE WINNERS WILL BE THOSE WITH GENUINE TALENT, RESILIENT CULTURE, AND DEEP SCIENTIFIC CAPABILITY.

- BY MANISH CHOWDHARY

The Indian beauty market is louder, faster, and more crowded than ever before. New brands enter every few months, packaging gets sleeker, influencer communities multiply, and marketing timelines shrink. But beneath all this growing noise, something far more meaningful is beginning to shift. The real competitive advantage no longer lies in who spends the most, launches the fastest, or shouts the loudest. It lies in how seriously a brand thinks about what it is building at its core. Today's consumers are more informed, more questioning, and far less forgiving. They read labels, look up ingredients, compare reviews, and demand evidence before believing any claim. In this environment, surface-level marketing alone cannot win. Depth can, and depth is what truly endures.