NETWORKING THROUGH PODCASTING: THE KEY TO PROFESSIONAL GROWTH

How to use your podcast to build your credibility and your brand.

- Ginni Saraswati

Entrepreneurs are no strangers to the benefits of networking. Relationships are where a lot of our business and personal connections are formed and fostered, and they are an integral part of our growth. This is especially true for entrepreneurial podcasters, as learning how to communicate effectively and grow our brand through networking is a key component of our business.

Without taking measures to improve our professional growth, our brands and businesses become less relevant amidst an increasingly competitive landscape. However, by learning how to best utilize your podcast's platform and following, you will be able to observe just how much of a networking and connection building vehicle your podcast can be for you and your business.

Networking and podcasting go hand-in-hand

Networking, much like running and hosting a podcast, is extremely personal. And, both require one valuable skill: listening.

Unlike using automation tools, sending cold emails or unsolicited requests on LinkedIn to connect with other professionals, podcasting is frequently used as a less formal method of establishing brand presence and credibility with other influential industry leaders. Instead of attempting to reach out and network with others one at a time or even generating massive lists of potential networking contacts to send your marketing material to your podcast itself can be utilized as a gateway for additional networking opportunities.