GENERATIVE GAMEPLAY

The generation beyond Beta might have an advanced gaming experience, which might vary from player to player courtesy of artificial intelligence (AI) and its subset- Generative AI.

- BY PAROMITA GUPTA

AI is used in video games to create more realistic, responsive, and adap-tive experiences for players. “On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer,” said the late Satoru Iwata, CEO of one of the most iconic gaming companies, Nintendo. As children, we acquire interests and over time it may or may not be sustained. But ask any millennial, they still go gaga over video games. It's one of the things that keep you close to your inner child. However, the generation beyond Beta (2025 and 2039) might have an advanced gaming experience, which might vary from player to player courtesy of artificial intelligence (AI) and its sub-setGenerative AI.

AI is used in video games to create more realistic, responsive, and adaptive experiences for players. According to Allied Market Research, AI in the video games market was valued at USD 1.1 billion in 2022. Back home, the market is demonstrating a steady uptick, growing by 23 per cent in FY24 even in the face of regulation constraints.

AI ACROSS VALUE CHAIN

Holistically, AI methods adopted in the space include developing game landscapes, detecting cheats, generating content, optimizing cloud gaming, creating accessible interfaces, and analyzing and protecting user data. According to a report by Unity, 62 per cent of game studios now utilize AI tools across stages.