ACTOR & BEAUTY MOGUL KATRINA KAIF

ON WHY SHE MEANS BUSINESS

- BY PUNITA SABHARWAL

As soon as the scheduled call over Zoom begins with Actress Katrina Kaif about her rise as a businesswoman in the last three years, we knew the person on the other end of the conversation knows what she was talking about. After all, she means business. Kaif was clear about what she was getting into. The model and actress who started her acting career 20 years back has come out from the mould of just being an actor. Instead, we see a staunch businesswoman who knows where she's heading. Over the years, India has seen various celebrity associations in the beauty domain coming up, but none to the rise of Kay Beauty. As a woman, if I have to choose any celebrity beauty product I'm hooked on over the years, I won't have an answer but Kaif's beauty brand has surely made headway across beauty shelves reaching our vanity online and offline. Here's the superstar on getting her makeup line right.

Setting the new beauty standard

We talk about Indian actors going outside and making a mark. In a similar fashion, yours has been a great story with you establishing your presence in Bollywood and being one of the top superstars of the country. How did things turn out for you and what got you attracted to India and Hindi cinema in particular?