Planning for the Planet

Making eco-friendly choices is rarely free or easy. We asked six business leaders about their companies' biggest obstacles to environmental sustainability, and how they're working to overcome them.

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1/ Think big, and small.

"The aviation industry is one of the most challenging sectors to decarbonize. So we created Alaska Star Ventures to invest in emerging technologies that can accelerate our path to net-zero, like advanced air mobility and green energy. But there are smaller ways to improve, too. Replacing single-use plastic bottles with Boxed Water, for example, removes 1.8 million pounds of plastic from our aircraft over the next year."

-DIANA BIRKETT RAKOW, senior vice president of public affairs and sustainability, Alaska Airlines 

2/ Map out the journey.