OUR MOST VIRAL SOCIAL MOMENT

We all post dutifully, but what really gets people talking? A few businesses from our list share what made them pop.

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1/ Authentic lo-fi vibes

Posted by Excused Absence Comedy (Austin, TX)

My company teaches improv and sketch classes, runs camps, and does live comedy shows. Once, we had a professional filmmaker make a video about the company. It's great, and people like it—but here's the thing: There's another video that an ex-student did, and it's gotten more response than anything I've ever posted! She's a sophomore in college, and it's so personal and adorable. I think it's because she knows me, and her video reflects the reality of the program.

2/ Relatable family history

Posted by The Midwest Girl (Dubuque, IA)