How to Pick the Perfect Franchise For You

There are a lot of great brands out there. But that doesn't mean they're all a great fit.

- JIM JUDY

With new franchise brands entering the market almost daily, it's easy to get caught up in the latest trend. But prospective franchisees should think twice about choosing a brand that the experts are calling "the next sure thing."

You're not making a quick bet on a favored horse or a booming stock. You're making a major investment in a new life. So whenever a franchise candidate asks me what's hot in the industry, I say, "You are." Because even if they align with what the buzzy new brand is looking for, they're often better suited for something else.

To find the right fit for you, ask yourself these five questions:

1 Which brands meet my professional goals?