How He Opened 10 Franchises in 10 Years

After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.

- KIM KAVIN

When Josh Grinstead got laid off for the second time, at 41, he knew he was at a crossroads: "Either stay on the treadmill, be unhappy, and fail to attain my potential," he says, "or be brave enough to take that midcareer risk."

Until then, he'd worked in senior management at various colleges. But on aptitude tests, he'd always scored high for entrepreneurial instincts. As a longtime fitness enthusiast, personal training services appealed to him-so in 2015, Grinstead bought three GYMGUYZ territories (GYMGUYZ is a handy acronym for Get You Motivated, Genuine, Unique, You can do it, Zero Excuses).