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Delicious and Nutritious!

Entrepreneur US

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Startups - Fall 2025

Want to serve the perfect summer treat (which is great year-round too)? Get the scoop on Playa Bowls, your new favorite franchise.

- KIM KAVIN

Delicious and Nutritious!

Playa Bowls has a classic origin story for food brands: Its founders discovered something delicious, and wanted to bring it back home.

In this case, the founders were Robert Giuliani and Abby Taylor—two surfers from New Jersey who discovered acai and pitaya bowls while traveling internationally on surf trips. In 2014, they decided to introduce their favorite blends at home: They struck a deal with a pizza shop in Belmar, New Jersey, so that they could sell food on the sidewalk out front. They bought a blender, a patio table, a fridge, and a freezer—and with that, Playa Bowls was effectively born.

People loved it. So they kept going.

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