Choosing the Words That Can Change Your Company

Is it time to update your vision statement? A few words can shift how your entire organization thinks. Here's how I figured out the words that were right for us.

- BRENDAN P. KEEGAN

The world is changing, and anyone ignoring sustainability will get left behind. So where to start? Perhaps with something simple-just a few words that, if taken seriously, can refocus the mission of your company.

I'm talking about a vision or mission statement, which many companies have for a reason: Employees who embrace your vision tend to work harder for you. According to a recent Dale Carnegie Training research study, companies with engaged workers outperform competitors by as much as 202%. With today's increasing focus on environmental, social, and governance (ESG) issues, many employees and customers are demanding that companies find ways to address these areas.