The T in RealTy

Hyper-personalised home buying and renting experiences? E-tours? E-signatures? Digital bookings? Why? How? Technology cannot be used as a varnish when one faces old plastered walls like unorganised agents, lack of ecosystem tech-literacy, fragmentation, complex regulation, balancing hyper-personalisation with anonymisation and still ushering customers towards virtual tours, AR, VR, AI magic and personal touch. Let's take a tour with Sangeet Aggarwal, Head of Product at HOUSING.COM, PropTiger.​com

- Pratima H

Tell us something about the use of technology at the enterprise level, in this industry, and its outcomes so far.

The Indian real estate industry has witnessed a remarkable transformation over the past decade, driven by forward-looking regulatory initiatives and advances in technology. Technology has also become a key enabler throughout the real estate value chain. Developers are leveraging advanced Enterprise Resource Planning (ERP) systems to manage the full lifecycle of their projectsfrom planning and design to execution and maintenance. These platforms help streamline workflows, ensure regulatory compliance, and enhance accountability.

Anything significant that has trickled into the space of real estate agents?

Real estate agents have similarly benefited from digital innovations, with traditional paper-based methods giving way to sophisticated Customer Relationship Management (CRM) tools that enable personalised client support, detailed recordkeeping, and efficient lead management. As a result, homebuyers now enjoy an improved experience characterized by timely updates and curated property recommendations.

What about customers?

Consumers, themselves, are increasingly empowered by easy access to online property listings, virtual tours, and extensive market insights. They can explore a broad range of properties at their convenience, conduct comparative analyses, and even connect directly with developers or agents. Going forward, the continued integration of emerging technologies will only strengthen transparency, efficiency, and overall user experience in India's real estate sector.

How do you reckon the context of regulatory compliance, legal aspects, and real estate dynamics especially with DILRMP and RERA?