SAP NOW AI Tour Mumbai 2025: Business AI at Scale, with India at the Helm

SAP has made a strategic shift from automation to agentic AI — a framework where AI is seamlessly embedded across applications, data, and platforms to unlock autonomous, outcome-driven business processes.

- Minu Sirsalewala

The SAP NOW AI Tour 2025 held in Mumbai brought India’s digital ambition into sharp focus as SAP reaffirmed its commitment to accelerating transformation through Business AI. Hosted at the Jio World Convention Centre, the event brought together over 2,500 business leaders, SAP executives, partners, and technology experts to explore the evolving role of Al in enterprise innovation.

Positioned at the intersection of resilience, intelligence, and scale, the event marked India not just as a fast-growing market but as a co-innovation hub shaping SAP's global roadmap.

From ERP Foundations to Al-First Future: India’s Evolution with SAP.

In his keynote, Manish Prasad, President and MD of SAP Indian Subcontinent, highlighted the country’s three-decade journey with SAP — from the early adoption of ERP to today's cloud-first, AIenabled operations.

“98% of India’s large enterprises run on SAP. We've now crossed 200 public cloud go-lives in India — a milestone of trust, agility, and digital readiness,” Prasad shared.

He contextualised India’s growth story as a blend of democratic resilience and frugal innovation, citing successes like UPI and Aadhaar as proof of India’s scalable digital backbone.

Prasad described SAP’s evolution in three stages:

1. Automation: Emphasis on core ERP adoption.

2. Agility: Rise with SAP and Grow with SAP for digital transformation-as-a-service.

3. Augmentation: Embedding intelligence into every business process, enabled by Business AI.

BUSINESS AI: FROM EMBEDDED INTELLIGENCE TO AGENTIC SYSTEMS

A core highlight of this year’s event was SAP's strategic shift from automation to agentic AI—a framework where Al is seamlessly embedded across applications, data, and platforms to unlock autonomous, outcome-driven business processes.