Jeena's digital leap: Modernising a 125-year-old logistics legacy with Salesforce

Jeena & Company partners with Salesforce to boost sales visibility, personalise outreach, and modernise operations with AI-ready, connected workflows across logistics.

- By Shrikanth G

Jeena & Company, one of India's oldest logistics firms with a 125-year heritage, is undergoing a sweeping digital transformation in partnership with Salesforce. In this exclusive conversation with Dataquest, Jeena's leadership and Salesforce India share how they are reimagining customer engagement, empowering the workforce, and modernising legacy processes while staying true to the values that have sustained the company for over a century.

A LEGACY OF EARLY TECH ADOPTION

Jeena’s relationship with technology stretches back to the late 1990s and early 2000s, when the company was among the first freight forwarding firms to move from paper-based systems to digital operations. Instead of buying ready-made software, it built its own systems to meet the exacting standards of detail and efficiency it demands. As Ayesha Katgara, Head - Transformation Office, Jeena & Company points out, this philosophy has shaped Jeena’s evolution: technology is never treated as a cost, but as a strategic investment that ensures the company can serve its customers better and stay ahead of industry shifts.

When it comes to technology partners, Jeena’s decision-making goes beyond product capabilities. Ayesha says the company looks for cultural and ethical alignment, strong commitments to data security and privacy, the ability to integrate seamlessly through APIs, and a clear return on investment. Every choice is evaluated through a simple lens: will this make us more efficient and deliver measurable benefits to customers?

"The logistics industry today is built around customer experience at every touchpoint from acquisition to service delivery and loyalty."

FOSTERING CUSTOMER EXPERIENCE AT THE CORE