How you can navigate the changes taking place in the SaaS space

In this exclusive interview Rajesh Ganesan, President, ManageEngine, delves into the impact of emerging technologies on the SaaS landscape in India. He emphasizes the shift for established companies into platform enablers, advocating for strategic partnerships and innovation.

-  Aanchal Ghatak

How will emerging technologies shape the future of SaaS in India? AI will facilitate personalised recommendations, automated customer support, and data-driven sales and marketing. Additionally, Al-powered security tools will continue to enhance threat detection and response time. Edge computing is set to drive operational efficiency in IoT deployments, enabling real-time analytics at the Edge of the network. For example, many manufacturing organisations use intelligent Edge devices to analyse sensor data for predictive maintenance, which ultimately reduces downtime and costs.

By facilitating secure, transparent recordkeeping, blockchain technologies are poised to revolutionise the financial services, logistics, and supply chain management industries. Blockchain is well suited for supply chain management, as all transactions are viewed on a shared ledger, providing every participant within the supply chain with end-to-end visibility. Blockchain technologies, when integrated with AI, can also help identify bottlenecks in the supply chain. It provides an unparalleled level of visibility and trust.

For established SaaS companies, how do you see your role evolving in the face of industry maturation, and what strategies will be crucial for staying ahead of the curve?

In today's evolving business landscape, companies are changing from being product providers to becoming platform enablers. This transformation involves embracing open APIs and integrations, and empowering third-party developers to craft add-ons and contribute to a thriving ecosystem. To navigate this shift successfully, companies should adopt crucial strategies:

Innovation: Prioritise continuous product development with a focus on automation and seamless integration of AI. This commitment to innovation ensures that products remain up-todate and adaptable to evolving market needs.