Future blueprint for SaaS innovation

We sit down with Prashant Singh, COO Co-founder of LeadSquared, to unravel the intricacies of the SaaS industry’s future in India. As a pioneering force in the realm of customer relationship management, LeadSquared has been at the forefront of adopting cutting-edge technologies.

- Aanchal Ghatak

In your view, how will emerging technologies shape the future landscape of the SaaS industry in India?

Emerging technologies such as AI, Edge computing, and blockchain hold immense potential for transforming the SaaS industry in India. At LeadSquared, we're keen on strategically adopting these innovations. The key lies in identifying the optimal applications to enhance our clients' experiences. For instance, our LeadSquared Service Cloud is a testament to our commitment, leveraging AI in novel ways.

The challenge is not just embracing these technologies but doing so meaningfully, ensuring tangible benefits for our users. We believe that a thoughtful integration of AI will play a pivotal role in shaping the future landscape of the SaaS industry in India.

For established SaaS companies, how do you see your role evolving in the face of industry maturation, and what strategies will be crucial for staying ahead of the curve?

In the maturing landscape of the SaaS industry, LeadSquared envisions its role evolving by maintaining an unwavering focus on customer satisfaction and delivering high-impact products.

As industry maturation unfolds, the key to staying ahead lies in prioritizing customer needs and consistently providing exceptional value. At LeadSquared, we understand that longevity in this competitive field requires an unyielding commitment to customer delight.