DESIGNLSM REDEFINES MIXOLOGY WITH THE ALCHEMIST'S NEW LONDON VICTORIA BAR CONCEPT

The walls are adorned with mesmerising projection artwork onto mesh and mirror

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DesignLSM, a multi-disciplined design agency, unveils one of its latest projects with immersive cocktail bar brand, The Alchemist, as an exciting new venue in the city is set to launch later this month. Located in the heart of London, the agency set out to create a dynamic drinking and dining destination that would distinguish itself in the Capital's forever-evolving hospitality scene.

Building on the success of its 2022 redesign for The Alchemist's Manchester Spinningfields site, DesignLSM has evolved the brand's DNA, crafting a compelling design narrative centered on cosmic alchemy, drawing inspiration from humanity's enduring fascination with our origins and the exploration of the universe. The design concept takes influence from the local area and its historic roots from the Victorian era- a pivotal period that catalysed scientific breakthrough.