CUSTOMER EXPERIENCE WILL BE KING IN 2023

Archana unearths competitive advantages and position organisations for sustainable growth through strategic marketing initiatives and innovation.

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Archana Venkat Chief Marketing Officer Trilegal

In mid-2022, I bought a new car and was looking to buy insurance. At this time I was exposed to posters by a relatively new brand that told me I could save a sizable sum of money by opting for their insurance policy. Having never claimed motor insurance in most of my driving career, I immediately warmed up to the idea of paying the bare minimum.

Upon contacting this company, I found the customer support team knowledgeable, transparent, and willing to speak to my car dealer to make this a smooth purchase for me. I felt great and said I would contact them in a month's time when my car was closer to being delivered. Could they please email me/ WhatsApp me their name and contact number? (So the sale could be made via the same person). This is where the penny dropped.