"We're redefining comfort for a billion consumers"

Modenik Lifestyle Pvt Ltd is the merger of Advent International's portfolio companies, Dixcy Textiles Pvt Ltd and Gokaldas Intimatewear Pvt Ltd, the parent company of brand spoke about post-merger plans and the making of a brand. Edited excerpts:

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STRATEGIC INTENT OF MODENIK'S MERGER

"The merger has been much more than creating a larger business. It's about realizing our vision of 'Being the most preferred company for comfortable & fashionable essential clothing.

As Modenik, we have a strong portfolio of five sub-brands -Dixcy Scott Originals, Dixcy Scott Maximus, Josh by Dixcy Scott, Slimz, and Enamor. We have a unique position to serve consumer needs in both men's and women's categories of essential clothing, across the value chain.