LOYALTY CURATED FOR EXCLUSIVE CORPORATE CONNOISSEURS

Meticulously designed loyalty journeys for discerning jet-setters embracing exclusivity and unparalleled privileges

- DEBANJAN KUNDU SHANGRI-LA GROUP, AVP OF SALES, GSO INDIA

For years, loyalty programs were defined by points charts, blackout dates, and a predictable cycle of "earn and burn." But the expectations of today's high-value corporate traveller have shifted. They now look for more than transactional rewards, they seek exclusivity, flexibility, and meaningful experiences that acknowledge their individuality and business needs.

Global standards are changing fast. In this evolving landscape, Shangri-La has taken bold strides with its Shangri-La Circle (SLC) program, which epitomises where loyalty must go next.