Case Studies

Dominic Keith weighs up the case for amenity kits

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I must admit that I'm an amenity hoarder. One of our cupboards at home is literally overflowing with all the in-flight pouches and airline loungewear I've collected over the years. It has frequently threatened to end my marriage, but, at least for now, the kits are staying.

For those unfamiliar with the term, amenity kits is the official name for those nifty pouches and cases handed out by airlines in premium cabins—particularly on long-haul routes. These typically contain a range of items for in-flight use, which can range from a dental kit to eyeshades, toiletries or a branded pen. As is the case with most amenities airlines offer, the quality can vary significantly.

My collection comprises several duplicates, which always make great gifts for overnight visitors in need of a toothbrush, skincare and eyeshades. The pouches can also be handy for storing items such as pens and cables in drawers at home, or transporting things such as chargers, cables and earbud cases on your next trip abroad. Small and flimsy kits can even double as purses for loose change on a beach holiday.

That said, amenity kits are a divisive topic. They are loved by many, but criticized by others who see them as wasteful and useless. Are such kits trash or treasure?

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In-flight amenities have been a part of air travel since the 1950s, when airlines such as Pan Am and TWA would offer passengers across all cabins cotton balls to muffle the sound of the aircraft engines, along with chewing gum to help ease ear pressure during takeoff and landing. As time went on, and flights got longer, further items were added to the mix—including razors, sewing kits, combs and nail files. Other items disappeared: Today's casual sneaker-clad passengers have little need for a shoehorn. In my view, the more goodies the better!