"We have the benefits of AI to help us evolve"

Raynald Aeschlimann, President and CEO of OMEGA, and Alain Zobrist, CEO of Swiss Timing, on The Swatch Group's legacy, innovation, and more

- PRANAV DIXIT

OMEGA, THE OFFICIAL timekeeper of the Olympics since 1932, has stayed committed to precision, innovation, and excellence. From the early days of stopwatches to AI-powered systems that capture the nuances of athletic performance, OMEGA's journey reflects the commitment to pushing boundaries. In conversation with BUSINESS TODAY, Raynald Aeschlimann, President and CEO of OMEGA and Alain Zobrist, CEO of Swiss Timing Ltd (both are part of The Swatch Group), provide a glimpse of the future of timekeeping. Edited excerpts:

How has OMEGA's partnership with the Olympic Games shaped the company's identity?

Raynald Aeschlimann: The Olympics have become a defining part of OMEGA's DNA and it represents our values of precision, excellence, reliability, and innovation. For the past 92 years, the world has seen our name being associated with the greatest sporting moments, which has naturally built a reputation of trust. Innovation is a critical part of what we do. As the athletes go 'faster, higher, stronger', our technology also needs to keep up the pace. Therefore, we have been committed to developing revolutionary equipment. Our legacy at the Olympics is built on pushing the boundaries of timekeeping and delivering modern technology.

How has the approach to timekeeping evolved?