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WARM VIBES
Business Today India
|February 04, 2024
With winter at its peak, sales of appliances like geysers and room heaters are spiking, bringing cheer for retailers and manufacturers alike
THE EXTREME COLD affecting several parts of India has caused a twofold jump in demand for room heaters across sales channels. Demand for high-capacity geysers (15 litres or more) has also surged considerably. The room heater market in India—valued at $94.6 million (around ₹784 crore) in 2023— is pegged to grow at a CAGR of 6.76 per cent till 2029, per management consulting firm TechSci Research. It says the water heater market—valued at $285.85 million (around ₹2,366 crore) in 2023—would grow at a CAGR of 7.15 per cent through 2029.
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