The Style Reset

Under Nandita Sinha, Myntra has transformed into a profitable, trend-first fashion destination built on speed, Gen Z focus, and tech-led disruption

- PALAK AGARWAL

IN THE CULT CLASSIC 3 Idiots, Aamir Khan delivers a line that has stayed with an entire generation: “Excellence ka peecha karo, success jhak marke tumhare peeche aayegi” (Strive for excellence and success will come searching for you). For Nandita Sinha, CEO of Myntra, that wasn’t just cinematic wisdom—it became the backbone of her professional journey.

Growing up in Lucknow, Sinha says ambition was stitched into her upbringing. “When I was growing up, it was with a very different kind of privilege—not material privilege, but the privilege of having parents who were very ambitious for me and who really saw the potential in me. They pushed me towards excellence,” she tells BT.