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Taking on the BIG GUYS
Business Today India
|June 08, 2025
Xiaomi 15 and Nothing Phone (3a) Pro aim to capture mid-range and semi-premium segments where larger brands do not offer many options
Small Wonder with Leica Precision
XIAOMI CONTINUES TO champion compact premium devices with its latest launch-the Xiaomi 15. Built in collaboration with renowned German optics maker Leica, the Xiaomi 15 doesn't dramatically reinvent its predecessor, yet carefully refines it, delivering a compact device at *64,999.
The aluminium chassis feels premium yet practical, slightly heavier than Samsung's Galaxy S25 but lighter than Google's Pixel 9. Its matte finish is a welcome upgrade, offering improved grip and fewer fingerprints.
The vibrant 6.36-inch AMOLED display impresses with exceptional brightness and is perfect for vivid outdoor viewing. While slightly less bright than Samsung S25, it outclasses most competitors, providing vivid, accurate colours ideal for content consumption.
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