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"Keep products simple, affordable"
Business Today India
|September 14, 2025
Zerodha Fund House is an early-stage asset manager, managing around 6,700 crore
What was the problem you were grappling with?
When we started out, the big question was, why aren't more Indians investing? Despite all the buzz around mutual funds, only about 3% Indians invest in them. We felt there was a real opportunity to make investing simpler, more accessible, something that could make it a ritual.
Whom did you approach for advice and why?
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