'Growth will come from driving more online adoption'

Manish Tiwary, VP and Country Manager of Amazon's India Consumer Business, explains how the e-commerce giant is planning to get its next 200 million customers in India, its playbook for the country and path to profitability

- Binu Paul

After a decade of operations in India, Seattle-headquartered Amazon is setting its sights on the next 200 million users. With substantial capital investments and a commitment to digitising MSMEs and expanding the company’s omni-channel focus, Amazon’s profitability playbook for India is well on its way to success, says Manish Tiwary, Vice President and Country Manager of Amazon’s India Consumer Business. The 54-year-old reflects on the company’s journey over the past decade and shares its vision for the future in an exclusive interview with Business Today’s Binu Paul. Edited excerpts:

Q: How did Amazon manage to innovate for India and adapt strategies to meet the unique needs of the marketplace?