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CONFLUENCE OF NOTES
Business Today India
|March 02, 2025
Radico Khaitan's Sangam World Malt Whisky, which was launched in 2024, has garnered international acclaim, and is now making a splash in the Indian market as well
INDIAN DISTILLERY GROUP Radico Khaitan is known among other brands for its distinctly Indian premium offerings to the world, including the Rampur Indian Single Malt Whisky and the Jaisalmer Indian Craft Gin that have over the years been much appreciated and gained a steady following.
Last year, it also launched a new product—the Sangam World Malt Whisky in India, which has been getting acclaim across the world since its global launch in 2023, for its unique taste that is a fusion of premium malts sourced from Europe and the New World.
Its name ‘Sangam’ is derived from the Sanskrit word ‘confluence’. The name symbolises a blend of Eastern tradition and Western whisky-making expertise. This is reflected in its taste as well, which is suited to please both Indian and Western palettes.
“It has a hint of sweet and lots of fruity notes,” summed up Anup Barik, Master Blender at Radico Khaitan, who along with his team crafted the whisky, highlighting that it brings together the East and the West.
The newest edition of the World Malt Whisky in the Radico portfolio, Sangam contains aromas of tropical fruits like lychee and green apple, combined with floral notes of rose and heather. Hints of citrus, caramel, cinnamon, and nutmeg add depth, leaving behind a lingering sensation.
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