BOX OFFICE: REBOUND, FINALLY

Bollywood is expected to end 2023 on a high with hits like Animal, after a relatively quiet period of almost two years

- PRERNA LIDHOO

AFTER A DULL phase of nearly two years, it seems Bollywood got back its mojo in 2023. Multiplexes are witnessing increased footfalls as Hindi films such as Pathaan, Gadar 2, Jawan and Animal, among others, have finally succeeded in attracting audiences to theatres. “Our Q2 (July-September) was exceptional because we had two exceptional movies (Pathaan and Gadar 2) that grossed more than ₹500 crore each. There was a tailwind of Oppenheimer, Barbie and other Hollywood biggies, too,” says Ajay Bijli, Managing Director of PVR INOX.