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THE INTIMATE REVOLUTION Why Innerwear in 2025 is All About Mood and Empowerment

Business Of Fashion

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October 2025

With the lines between inner and outerwear continuing to blur, lingerie is confidently stepping into the light, becoming an integral and visible component of the modern woman's wardrobe.

- Puneet Dudeja

THE INTIMATE REVOLUTION Why Innerwear in 2025 is All About Mood and Empowerment

The world of women's innerwear is changing dramatically.

No longer confined to a purely functional role, lingerie has emerged as a powerful medium for self-expression, personal comfort, and sophisticated style. A/W 26/27 perfectly captures this shift by presenting a story full of contrasts. It is a time that champions both ornate, expressive maximalism and a deep, intuitive need for restorative softness and well-being. With the lines between inner and outerwear continuing to blur, lingerie is confidently stepping into the light, becoming an integral and visible component of the modern woman's wardrobe.

The Rise of Expressive and Visible Innerwear

The A/W 26/27 season signals a definitive embrace of visible innerwear—pieces crafted not just to be worn, but to be seen and celebrated. It's a confident, conscious choice where lingerie acts as a key styling element, telling a story of glamour, empowerment, and historical romance. This trend moves away from fast fashion and microtrends, instead favouring investment in beautifully crafted items that make a strong, personal statement.

There is a growing fascination with ornate, almost theatrical designs that draw inspiration from history and fantasy. This manifests in lingerie sets that embrace a spirit of "ornate maximalism," featuring a rich, dense tapestry of textures and details. These are pieces that feel both precious and powerful, taking us back to the detailed craftsmanship of a bygone era while remaining decidedly modern in their wearability. Silhouettes are also becoming more architectural and considered, with a renewed focus on creating elegant, hourglass shapes. Bodysuits and lingerie sets featuring corsetry-inspired boning, cinched-waist details, and integrated belts are designed to enhance and celebrate the natural form, expressing a mood of quiet strength and female empowerment.

FLERE HISTORIER FRA Business Of Fashion

Business Of  Fashion

Business Of Fashion

BEYOND THE BASICS Inside the Transformation of India's $20 Billion Innerwear Industry

The Indian innerwear market presents a compelling growth narrative, projected to expand by nearly 11% from approximately $8.52 billion in FY 2024 to $9.43 billion in FY 2025.

time to read

16 mins

October 2025

Business Of  Fashion

Business Of Fashion

THE 2025 WAVE 20 International Brands Betting Big on India

A roundup of 20 prominent global brands that entered India in 2025, redefining the country's fashion, lifestyle, and luxury landscape.

time to read

4 mins

October 2025

Business Of  Fashion

Business Of Fashion

FLORET

Floret began its journey with a simple mission to bridge the gap between comfort and affordability in India's innerwear market. What started as a functional brand soon evolved into one that celebrates confidence, style, and inclusivity. A major turning point came in 2010, when KCJ Lingeries Pvt. Ltd. repositioned Floret as a modern, fashion-forward innerwear brand designed for the evolving needs and body types of Indian women. Today, Floret's portfolio spans bras, panties, camisoles, slips, and activewear, each crafted to offer comfort without compromising on style. The brand has also begun exploring loungewear and plans to foray into men’s and youth segments through new verticals.

time to read

2 mins

October 2025

Business Of  Fashion

Business Of Fashion

KALYANI INNERWEAR

From its modest beginnings in 1995, Kalyani Innerwear has grown into India's No. 1 lingerie manufacturing brand, built on a simple yet powerful mission of empowering women through comfort, confidence, and choice. What began as a price-accessible, quality-driven brand has evolved into a name that blends modernity, elegance, and inclusivity, resonating deeply with women across both urban and rural India.

time to read

3 mins

October 2025

Business Of  Fashion

Business Of Fashion

INDIA'S NEXT FASHION REVOLUTION IS PHYGITAL

Where Stores Meet Screens

time to read

1 mins

October 2025

Business Of  Fashion

Business Of Fashion

U.S. POLO ASSN.

Renowned for its premium casualwear, U.S. Polo Assn. (USPA) has successfully ventured into the innerwear segment, extending its sporty, authentic, and aspirational brand identity to everyday essentials.

time to read

2 mins

October 2025

Business Of  Fashion

Business Of Fashion

amanté Bringing Together Comfort, Quality, & Design in India's Premium Intimate Wear Market

India's intimate wear market, is projected to grow from ₹66,703 crore in 2024 to ₹1,07,308 crore by 2029 at a compound annual growth rate (CAGR) of 10% between in this 5 year time frame.

time to read

5 mins

October 2025

Business Of  Fashion

Business Of Fashion

UNDERJEANS

UnderJeans by Spykar was founded on the belief that innerwear should be more than functional and should embody confidence, individuality, and comfort. What began as a youthful extension of Spykar has evolved into a distinct super-premium innerwear brand known for bold design, superior fit, and modern everyday essentials. Today, it represents a blend of global aesthetics and Indian comfort sensibilities. The men's range includes trunks, briefs, vests, athleisure-inspired loungewear, and travel pants. Each piece combines performance and style through high-quality stretchable fabrics with moisture management and antimicrobial properties, complemented by contemporary silhouettes and striking waistbands.

time to read

2 mins

October 2025

Business Of  Fashion

Business Of Fashion

SQUEEZE & TEASE

Redefining Comfort, Confidence & Conversation in Indian Innerwear

time to read

2 mins

October 2025

Business Of  Fashion

Business Of Fashion

Redefining Essentials

Innovation at the Heart of India's Innerwear Market

time to read

9 mins

October 2025

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