More Features, More Automation, More AI

Sandeep Chordia, COO, Kotak Securities is driving a slew of upgrades and new technologies:

- Ravi Lalwani

Ravi Lalwani: Name 3 emerging verticals on which Kotak Securities is strongly focused?

Sandeep Chordia: Kotak Securities is strategically focusing on 3 key emerging verticals. First, in automated trading, we are leveraging advanced algorithms and data analytics to provide faster, more efficient, and technology-driven trading solutions, enabling clients to capitalize on market opportunities with precision and speed.

Second, we are strengthening Margin Trading Facility (MTF), offering investors the ability to trade with greater leverage, thereby enabling them to take larger positions with limited upfront capital. This move aims to attract more active traders and improve market participation.

Lastly, the company is heavily investing in Customer Service Automation using AI & ML technologies for quicker query resolution, personalized interactions, and round-the-clock support, ensuring higher customer satisfaction and engagement.

What are the key products/services availed by clients in these emerging verticals?