'We Have Empowered Regional Brands to Reach Masses'

DINKAR AYILAVARAPU, Head of Flipkart Wholesale & Vice President, Group Head (Strategy & Transformation) talks to ASHISH SINHA about the role of Flipkart Wholesale in strengthening the network of small, micro and medium enterprises as well as of kirana stores, the challenges and opportunities, and more.

- ASHISH SINHA

What is the current organisational structure of Flipkart Wholesale and how it supports your strategic goals?

Flipkart Wholesale, part of the Flipkart Group, is a digital B2B marketplace with the primary goal of transforming India’s kirana retail ecosystem by leveraging its homegrown technology and innovation capabilities. Our vision is to provide a one-stop access to an extensive selection of products to kirana owners, SME and wholesalers, by providing them with data-driven recommendations for relevant stock selection, thereby increasing members’ retention and higher profits. Flipkart Wholesale has empowered various regional brands to reach the masses and given them access to national markets by helping them transcend the regional boundaries. Our focus on better visibility for companies and retailers, regional selection, growth of street business, and credit services has been critical to our growth.

How does Flipkart Wholesale prioritise sourcing from SME and MSME sectors, and what initiatives are in place to support these businesses?