Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

Time To Start Part 2 Of Our Campaign

BW Businessworld

|

August 09, 2025

MY FIRST COLUMN in BW Businessworld of 19 November 2022, was titled India Continues to March Ahead.

- By Krishan Kalra

Time To Start Part 2 Of Our Campaign

Since then I have written on diverse issues - including, of course, economic growth, always analysing what had already happened and making some suggestions to make our lives - and our planet - better. Just once (issue dated 1 July 2023) did I attempt to peep into the future, when I wrote The Modi I got to know in 2006 reflecting on the great man’s traits after I got the opportunity to watch him a little closely in the run-up to ‘Vibrant Gujarat 2007’.

Now, for my landmark 70th column, I want to reflect mainly on what we need to add to the wonderfully improving national scenario - especially areas that have become the envy of even the developed world.

Just look at how our digitisation programme has spread its wings - Rs 44 lakh crore transferred directly to the poor under the Direct Benefit Transfer (DBT) scheme, almost 1,000 crore documents uploaded on more than 50 crore Digilockers, UPI transactions worth Rs 24 lakh crore in just the month of April 2025 - “every second global real-time digital transaction happens in India” screamed headlines in the newspapers.

It is incredible that the cost of data transfer in India is perhaps the lowest in the world - ‘a mere Rs 10 per GB’. Our super-efficient Election Management continues to baffle the world. We are making inroads into indigenous defence equipment manufacture; we have made the world’s tallest rail bridge; our highways are increasing at a rapid clip... just to mention a few things.

However, I feel, we have to now concentrate on the less discussed issues that are extremely important for our societal maturity and especially for meeting our sacrosanct goal of becoming a developed country by 2047. Let me illustrate my list of 12 issues - in no particular order.

OUR GDP

FLERE HISTORIER FRA BW Businessworld

BW Businessworld

BW Businessworld

THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

time to read

8 mins

September 20, 2025

BW Businessworld

BW Businessworld

HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

time to read

3 mins

September 20, 2025

Listen

Translate

Share

-
+

Change font size