THE NEW AGE SAFARI

The Safari name still evokes nostalgia among many Indian buyers, bringing back memories of rugged terrains and adventure sports.

- Utkarsh Agarwal

The 2023 Tata Safari facelift revives that lifestyle legacy with a bold new face, premium features and a cabin that feels both modern and practical

TATA SAFARI HAS BEEN ONE OF THE MOST well-known models from the homegrown automaker since its inception in 1998. Back then, it was the go-to SUV for those who wanted something tough and adventurous. But like everything else, the Safari had to evolve.

Over the last two decades, this three-row SUV has changed its design drastically to become more modern and appealing.

When Tata brought it back in 2021, it wasn't just a comeback-it was a bold reintroduction aimed at anew, younger crowd. And it worked. People loved it. Then in 2023, the Safari got a facelift-a new design with sharper lines, a more confident stance, and just the right amount of flair.

Recently, I spent considerable time driving and testing the 2023 Tata Safari facelift on highways, city roads and everything in between, and here's my take on what this SUV offers for both consumers and Tata Motors' ambitions.

Design & Exterior

The 2023 Tata Safari has a powerful road presence. One of the first things you notice about the SUV is its updated front profile. It now features a full-width BI-LED DRLstrip, are designed parametric grille, high bonnet, and vertically stacked LED headlamps that gives it a sharp, modern look. The rear too has been refreshed with connected LED tail lamps that light up with a cool welcome and goodbye animation every time you lock or unlock the car.

Add to that the bold 'SAFARI' badging stretched across the tailgate and front doors, makes a strong statement.

These subtle but important changes bring the Safari in line with Tata's new design language, giving the SUV a more upmarket appearance.