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IS GOOGLE'S BEST AND MOST AFFORDABLE SMARTPHONE GOOD ENOUGH?

BW Businessworld

|

May 17, 2025

The PIXEL 9A isn't trying to be the best at everything, like a blistering gaming performance. Instead, it focuses on delivering the things Google does best-software W smarts, photographic consistency and now, stellar endurancein a refined, keenly priced package

- Sahil Mohan Gupta

IS GOOGLE'S BEST AND MOST AFFORDABLE SMARTPHONE GOOD ENOUGH?

THE PIXEL 9A is Google's latest entrant into the bustling smartphone arena. Priced at a rather keen Rs 49,999, it lands smack-bang into the fiercely contested upper mid-range territory, a space crowded with contenders vying for your hard-earned rupees. Google's 'a'-series has always been about democratising the Pixel experience, offering a taste of that Google magic without requiring you to re-mortgage the ancestral home. But with the 9a, launching at a lower price point than its predecessor, the 8a, Google seems to be aiming for more than just a participation trophy. Is this, whisper it quietly, Google's best, most well-rounded phone yet for the savvy Indian buyer? Let's dive in.

Design & Display:

Picking up the Pixel 9a - I tested the rather fetching Iris (a lovely muted blue) and the classic Obsidian (black) - the first thing you notice is what isn't there: a hulking camera bump. Hallelujah! In an era where phones wobble on tables like unsteady tea cups thanks to their enormous camera islands, the 9a's flush back panel is a breath of fresh, minimalist air. It feels sleek, almost pebblelike, as it slides into your pocket. The build, with its satin aluminium frame and composite matte back, feels reassuringly solid, though perhaps not quite reaching the opulent levels of true flagships. It's understated, elegant, smart, functional, but maybe not designed to scream for attention.

FLERE HISTORIER FRA BW Businessworld

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THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency

time to read

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BW Businessworld

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FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

time to read

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BW Businessworld

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Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

time to read

4 mins

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IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

time to read

4 mins

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BW Businessworld

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THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

time to read

8 mins

September 20, 2025

BW Businessworld

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HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

time to read

4 mins

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BW Businessworld

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THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

time to read

3 mins

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BW Businessworld

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India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

time to read

3 mins

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