India's Fashion Scene Hots Up

From airy silhouettes to fast fashion drops, India's summer fashion market is blazing ahead

- By Tarannum Manjul

As mercury levels soar, so does the vibrancy of India's fashion scene. The Indian summer fashion market is poised for substantial growth, projected to generate revenue of $17.24 billion in 2025, and climb to $24.35 billion by 2029. Fuelled by rising incomes, booming ecommerce, and an increasingly fashion-conscious youth, summer is not just a season — it's a statement.

From breathable silhouttes to expressive prints, fashion labels across the country are tapping into this energy, responding to evolving tastes with bold innovation. Simultaneously, the fast fashion sector, valued at $13.48 billion in 2025, continues to redefine speed, affordability, and relevance.

Colour and Comfort

The summer of 2025 is shaping up to be a canvas of fresh hues and lightweight textures. Shailina Parti, COO - Westside, articulates the brand's direction clearly: “For Summer 2025, our collection highlights premium quality fabrics such as linens, cotton poplins, lightweight jacquards, and ultra-soft denims. The colour story is led by crisp, fresh whites with vibrant accents of aqua and lime, presented in cool separates like bandeau and scarf tops.”

“Denim takes centre stage with contemporary silhouettes, including barrel-leg and relaxed, slouchy fits. Capturing the spirit of summer holidays, we've also introduced a Goa-inspired capsule— featuring playful prints and bold, bright hues that resonate strongly with current international trends.”

Madame, another name synonymous with youthful fashion, echoes this blend of comfort and chic. Sumedha Jain, Marketing Head at Madame, reveals, “Our collection highlights vibrant sorbet hues, crisp whites, and soft earthy tones. Fabrics focus on airy cottons, light denims, and flowy blends. Fits lean toward relaxed co-ords, breezy maxi dresses, cropped tops, and wide-leg trousers, inspired by our audience’s shift toward comfort-driven yet fashion-forward styles.”