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From Runways To Red Carpets

BW Businessworld

|

November 02, 2024

Celebrating her fourth decaversary in films & fashion, veteran couturier Neeta Lulla roots her success in sticking to her philosophies, which have helped her slice a unique identity and are also truly reflective in her latest festive collection.

- Soumya Sehgal

From Runways To Red Carpets

RENOWNED FOR redefining modern elegance, Neeta Lulla has captivated the fashion world with her distinctive blend of bold creativity and timeless sophistication. Her talent and design sensibilities have carved out a niche for her, leaving a mark not just on the fashion and film industries but inspiring generations of designers.

As Lulla chalks up 40 years in her career, she takes pride in rewriting India's fashion story on the global map. "The experience has been amazing because I was fortunate to start a career with two verticals simultaneously. To be able to do that in today's times, I don't know whether that would be a possibility," she expresses.

However, Lulla's journey had not always been this plain sailing. She looks at it as a learning experience that has only evolved with time. "If you ask me if I would like to do it again, my answer would be yes.

imageI would do it again because I don't know any other way. I don't know any other way but to be able to work on two verticals simultaneously, and both of them feed off one another," she believes.

A graduate of Premlila Vithaldas Polytechnic, Juhu, Lulla is best known for her minimalist aesthetic and commitment to sustainable fashion, often noticeable in her label 'House of Neeta Lulla'.

FLERE HISTORIER FRA BW Businessworld

BW Businessworld

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time to read

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How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

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From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

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When We Forget How to Let Life Be

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time to read

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