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BARKING UP THE RIGHT TREE: MARS PETCARE'S INVESTMENT & INNOVATION
BW Businessworld
|April 06, 2024
In an exclusive conversation with BW Businessworld, SALIL MURTHY, Managing Director of Mars Petcare India, analyses the growth of India's pet care sector.
From the shift towards responsible pet parenting to the surge in premium pet care services, Murthy highlights Mars Petcare's commitment to elevating pet food standards and addressing critical issues like pet homelessness. Excerpts:
Mars Petcare has been instrumental in shaping India’s pet care sector. From witnessing the transition from pet ownership to pet parenting to addressing the profound cultural shift towards understanding pets’ nutritional needs and well-being, we have remained at the forefront of innovation. The pandemic accelerated industry growth, driving a surge in pet adoption and a heightened focus on premium pet care services and products. At Mars Petcare, our mission is to set a global standard for pet food in India while tackling critical issues such as pet homelessness through initiatives like the State of Pet Homelessness project.
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