Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År
The Perfect Holiday Gift Gift Now

All In On AI

BW Businessworld

|

July 27, 2024

India's IT industry has jumped on the AI and GenAl bandwagon in a big way helping enterprises across the globe use the technology profitably. But questions over the infra supporting Al-based innovation in the country remain.

- ROHIT CHINTAPALI

All In On AI

INDIA'S HANDLING of artificial intelligence (AI) and generative AI has faced a storm of criticism in the first 18 months of the boom. However, a recent BCG study reveals a surprising trend: most markets do not see a majority of frontline employees regularly using GenAI for work. But India and the Middle East are notable exceptions, with usage rates of 85 per cent and 80 per cent, respectively, far surpassing the US (16 per cent) the UK (13 per cent), and the overall market average (43 per cent).

This trend extends to business leaders as well, with a majority reporting regular use of GenAI. India leads in this category at 93 per cent, followed by the Middle East (90 per cent), the US (84 per cent), the UK (83 per cent), with the overall average at 82 per cent.

India's current public AI efforts are being led by its IT industry which has come under the scanner for their slow GenAI adoption.

But they have been catching up fast and helping enterprises world over adopt AI and GenAI while training employees internally.

As the IT industry leader, TCS is spearheading AI efforts with over 300 active projects. It recently shared that its pipeline is close to the billion-dollar-mark. "At 300-plus, we have active projects on AI that's going on between pilots and production," says Krishna Mohan, VP & Deputy Head of AI.Cloud unit at TCS.

While these projects are not yet enterprise-wide, they are being implemented where immediate value and safety are ensured.

image

FLERE HISTORIER FRA BW Businessworld

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Listen

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back