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Dueling German Luxury: BMW and Mercedes-Benz Vie for Dominance in Indian Market
BUSINESS ECONOMICS
|February 1 - 29, 2024
BMW and Mercedes-Benz, revered names in the realm of car enthusiasts. While the debate over which stands as the epitome of driving excellence persists, recent sales figures unveil an intriguing narrative, particularly in the dynamic Indian market.
In the previous year, BMW achieved a milestone with its highest-ever sales of 14,172 cars, encompassing both BMW and Mini brands. The breakdown reveals that BMW sold 13,303 cars, while the Mini brand contributed 869 units to this impressive figure.
This performance marks an 18% growth over the 2022 sales figure of 11,981 cars, solidifying BMW's presence in the Indian automotive landscape. Furthermore, BMW's motorcycle arm, Motorrad, reported sales of 8,768 vehicles, showcasing the brand's multifaceted success.
Denne historien er fra February 1 - 29, 2024-utgaven av BUSINESS ECONOMICS.
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