MINE THE MOMENT

WAHOO MARKETING HAS ELEVATED ITS MINING MARKETING AND COMMUNICATION SERVICES THROUGH A KEY MERGER.

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The Australian mining industry has faced a range of recruitment challenges in recent years.

From an ageing workforce and decreasing graduate numbers to issues of public perception, the sector is working hard to attract and retain the next generation of talent.

This is especially pressing when the industry is central to the global energy transition.

Enter Wahoo Marketing.

Based in Brisbane, Wahoo has delivered end-to-end marketing and communication services tailored to the mining industry for 15 years.

These include brand strategy, creative development, video and photography production, employer branding and recruitment campaigns and stakeholder engagement, as well as internal communications and digital and social media campaigns.

“What began as a small, nimble team working with regional businesses quickly evolved into a nationally recognised specialist agency for the mining and resources sector,” Wahoo Marketing group account director Janine Paynter told Australian Mining.

“Our strength has always been in deeply understanding the environments we work in, from remote mine sites to boardroom presentations, and crafting campaigns that are practical, emotive and effective.”

In its Prime

To further bolster its capabilities, Wahoo has entered into a strategic ownership restructure with COG Advertising and Prime Creative Media.

The merger will allow Wahoo to further expand its capability and national footprint by unlocking new client opportunities through Prime Creative Media's industry-leading media platforms, including Australian Mining, and premier events such as the upcoming Asia-Pacific’s International Mining Exhibition (AIMEX).