BTN Prioritas wins prestigious international award - Retail Banking Awards

It was awarded the Customer Experience Initiative of the Year - Indonesia for PLUS by BTN Prioritas.

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BTN Prioritas has once again successfully won the international award Customer Experience Initiative of the Year - Indonesia at the Retail Banking Awards 2024, organised by Asian Banking and Finance. This was made possible through the launch of a new unique value proposition, "Defining Your Priority," followed by the launch of PLUS by BTN Prioritas as the first digital loyalty platform in the Priority Banking segment aimed at translating "Defining Your Priority."

Commitment to innovation

“The Customer Experience Initiative of The Year award proves that the initiatives carried out by BTN Prioritas through the launch of a new unique value proposition, namely ‘Defining Your Priority,’ followed by PLUS by BTN Prioritas, are in line with our initial goal of increasing customer engagement, experience, satisfaction, and loyalty. This also proves that BTN is more than just a mortgage bank. Going forward, BTN Prioritas will always present the best innovations to keep up with technological developments by optimising the performance and features of PLUS by BTN Prioritas,” explained Meru Arumdalu, Wealth Management Division Head, after receiving the award, accompanied by Yan Putro, Head of Affluent Solutions Department.