ESTABLISHING STANDARDS

The Vingroup of companies have made a bold entry into India and it all begins with the launch of VinFast cars.

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The Indian automotive market is a rather attractive proposition for automobile manufacturers in today's challenging times. Customer aspirations about vehicle ownership in India are at record high levels and the ratio of population versus vehicles-per-capita is still low. The market has also been growing by leaps and bounds over the recent years and there is increasing acceptance of new brands by Indian customers. Naturally, all of these factors mean that India is a very attractive territory for a carmaker like VinFast which is aiming for global expansion. As the fourth-largest economy in the world, and the world’s third-largest automotive market, India is a natural fit for any brand looking to expand its horizons. No wonder, then, that VinFast has chosen India to be a priority market to launch its vehicles to deliver their next phase of growth.

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