A LITTLE BIT MORE

This is the 2025 Tata Tiago.ev, with some nifty upgrades. What do they all add up to?

- By Kurt Morris Photographs Ishaan Jaiswal

In the world of business, the mantra ‘the customer is always right’ has been something every brand worth its salt has adhered to. From global giants like Starbucks to homegrown successes like India’s burgeoning coffee chains, listening to customers has been key to building loyalty and driving growth. Tata Motors, with its electric vehicle (EV) roadmap in India, is no exception. It’s taken the company nearly five years to establish a dominant presence in the EV sector, and the journey hasn't been without its challenges. However, it has consistently learned from its customers, and the 2025 Tata Tiago. ev is an example of this, showing how the brand has taken feedback and turned it into a polished and practical electric hatchback.

One of the important aspects of Tata Motors’ EV strategy is its use of trickle-down economics. This approach — where technology and features from flagship models make their way into more affordable vehicles - has paid off handsomely for the brand, and the Tiago.ev is a prime example. It now has features and refinements that were once reserved for its larger siblings, and this democratisation of technology has made the Tiago.ev a solid choice in the compact EV segment.

At first glance, the car looks very similar to its predecessor, but with a few subtle updates. It’s now available in brighter colours, adding a touch of personality to its compact frame. While the exterior changes are minimal, they are effective in keeping the car visually appealing without straying too far from its practical roots.