The Lincoln Digital Experience Does Big Screens Better

A 48-INCH PANORAMIC SCREEN PUTS THIS INNOVATIVE INFOTAINMENT SYSTEM ON FULL DISPLAY.

- Kristen Lee

Every so often there comes an automotive interior so striking, it stops you dead in your tracks. This was the effect the new 2025 Lincoln Nautilus had on us as soon as we opened the driver's door. The poking, prodding, and driving that soon followed reinforced our first impressions so firmly that we've given Lincoln a 2025 MotorTrend Best Tech award for infotainment to go along with the Nautilus’ 2025 SUV of the Year trophy.

Putting giant screens in cars isn't a new development, and it definitely doesn’t guarantee an infotainment system will be good. Too much digital real estate is often corny looking at best or dangerously distracting at worst. But it turns out what we've really been railing against is oversaturation of poorly implemented screens. The Nautilus’ 48-inch pillar-to-pillar wraparound affair boasts clear, beautiful high-res graphics and is set at the base of the windshield, low enough so all information is visible without being overwhelming. The graphics, shapes, animations, and colors used are original, relaxing, and refreshing. It deftly avoids the modern tendency to cram as much detail as possible into every pixel, the screens' placement and their functions a rare in-car example of focusing on the “user” in “user experience.”

Particularly useful is the driver's ability to customize the right half of the screen with trip details, weather, navigation, and audio info, with the potential to offer additional functions via over-the-air updates.