Sage advice for women in industry

Sage Civil is promoting the opportunities available to women, with a fleet of custom-painted pink Cat ® machinery.

- 

For Sage Civil Founder and Managing Director Asha Russell, building and maintaining long-lasting relationships is of the utmost importance to her business, and there's no greater example of this than the one formed with Caterpillar® and local dealer WesTrac.

The seeds for this relationship were planted as a young girl, with Asha growing up around Cat equipment, since her father was a diesel mechanic and owned his own earthmoving business.

Asha can remember travelling back and forth with her father to pick up spare parts from WesTrac, which she said was the catalyst for her love of the Caterpillar brand.

Relationships were built over many years with WesTrac, so when she was ready to start her own business in 2013, Asha knew Cat equipment would form the backbone of her fleet.

"I started Sage Civil with the shell of a Cat D6 dozer," Asha said.

Providing various earthmoving and civil work solutions Australia-wide, Sage Civil has grown since its humble beginnings.

Today, Asha runs a fleet of about 50 Cat machines, including excavators, dozers, skid steers, dump trucks, compactors, rollers, water carts and graders.

As a female leader in a traditionally male-dominated field, Asha is committed to attracting attention to the opportunities available to women in the industry and supporting them to forge a long and successful career.

To help carry out this mission, Sage Civil has custom-painted a variety of its Cat machines in bright pink since 2017, aiming to promote women working in the industry.

Some of the brightly coloured machines in the fleet include a pink Cat D10 dozer, pink Cat 730C and 740B dump trucks, and a Cat 320 Next Gen excavator with a pink boom.

Other custom-painted machines include Cat 315, 335, 336 and 349 excavators, a 12M grader and skid steers.