New Mahindra Platform In Veero

Mahindra with the new Veero in the less than 3.5-tonne segment offering is claimed to set new standards for innovation, quality, and value proposition, writes Upendra Kasbekar.

- Upendra Kasbekar

Veero's specifications, design, comfort, safety features, performance, and overall value proposition, showcase how it is designed to cater to the diverse needs of customers in the less than 3.5-tonne LCV segment. Mahindra positions the Veero as the vehicle for forward-thinking entrepreneurs. The Veero as a platform, offers a variety of choices in fuel types, and cargo capacities through varied load decks, and configurations to cater to varying business needs. The Mahindra Veero has been thoughtfully engineered to accommodate a range of customer preferences and requirements, offering three distinct variants V2, V4, and V6. Veejay Nakra, President of the Mahindra Automotive Division, emphasised that the Veero is designed to help customers maximise their earnings through its best-in-class performance and tech-driven features. He pointed at the OEM's market leadership with the category proving successful for over two decades and a half. Our journey has been remarkable, from one lakh customers in 1998 to over 30 lakh today, he expressed.

The OEM is committed to innovation and customer needs which is known to have allowed its category expansion. The company is out there to redefine expectations in the LCV segment. "Our goal is to create a platform with multiple offerings that meet diverse customer needs without requiring trade-offs. We've identified that many customers in this segment face challenges, and we believe it's our responsibility as leaders to think ahead and develop solutions that truly address these pain points," Nakra reiterated.

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