NEW 7 BREAKS COVER AS DS FIGHTS FALLING SALES

French premium brand readies new electric SUV to fight iX3 and GLC

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The second-generation DS 7 will arrive next year, with the new SUV set to be sold exclusively with an electric powertrain as it moves onto a new platform, putting it in the sights of the incoming BMW iX3 and Mercedes-Benz GLC.

Arriving eight years after the current model first went on sale in the UK, it will be the latest addition to a new-look DS lineup headed by the new N°8 flagship. The DS range is being heavily refreshed as part of a plan to rejuvenate the French brand following a difficult period post-Covid. This downturn culminated in European sales dipping 22% last year.

The first pictures of the new DS 7 testing on public roads come as the current car along with the 9 (which has been indirectly replaced in the lineup by the N°8) have been pulled from the UK range. The pair amassed just over 500 combined sales in the UK this year before being withdrawn - and more than 90% of those were 7s.