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LAND HARRIER
Auto Today
|October 2023
The 2023 Harrier may just be a mid-life update but so much has changed both on the outside and inside that Tata insists that this is the the new Harrier, but is it? We get behind the wheel to find out
Tata Motors has been making its presence felt in the SUV segment since the launch of the Nexon in 2017. Skiping forward to 2023, Tata has the lion's share of the SUV space with the Punch, Nexon, Harrier and Safari holding 31% of the market share in FY23. Now though they're looking to up the ante with a stranglehold on the segment with very significant midlife updates to most of their range. First with the Nexon and Nexon. ev and now with the 2023 Tata Harrier and Safari. The Harrier though now takes a slight divergence in terms of design to stand apart from its flagship sibling. In the flesh, there is no denying that the 2023 Harrier looks the part.
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