SUSTAINABILITY AS STRATEGY

In an Industry Talk session, Satyakam Arya Managing Director and CEO, Daimler India Commercial Vehicles spoke to Ashish Bhatia on integrating sustainability into the overall business strategy.

- Ashish Bhatia

Q. How does DICV integrate sustainability into its overall business strategy?

A. ESG has taken centre stage in our business strategy. To ensure every aspect of our business has the essence of ESG, we believe it is important to shape ESG in our culture, thinking and daily work management. While the principles of ESG are widely known, we think that our ESG journey must have a series of meticulous steps that will lead us to attaining our goals. Like it is in our DNA, ESG is also a long-term vision for us and whatever initiative we take, however small or big, will be seen from a long-term lens. Therefore, we follow what we call the SPUR principle – Source-Produce-Use-Regenerate.